Growth Starts Here
Everyone has the capacity to thrive.
Prime For Life helps people make informed choices about substances and habits that lead to happier, healthier, and more fulfilling futures.
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Prime For Life Programs & Courses
From classrooms to communities, from prevention to personal change, Prime For Life is cultivating low-risk choices today to create flourishing lives tomorrow.
Prime For Life
Prime For Life® provides a judgment-free way of understanding how alcohol and drug-related problems develop, what we can do to prevent them, and why sometimes we need help.
Prime Choices
Prime Choices will help you examine your current relationship with alcohol and drugs, and help identify the tools to shape that relationship to align with your personal goals and values.
Prime Accountability
MyPrime® is an online, self-led, personalized course. This program aims to change drinking and drug use behaviors by helping participants learn to reduce their risk of alcohol- and drug-related problems throughout a lifetime.
Prime Parents
Prime Parents is a retooling of our traditional parent materials, designed to give parents better information and strategies for how to talk with their children about safe, healthy choices, and provide helpful life strategies for all.
Prime For Life 420
The 420 program uses Prime For Life® concepts to explore the risks around THC use specifically, and around alcohol and other drugs too.
Prime Solutions
Prime Solutions® is a “flexibly standardized” approach to treatment. It provides flexibility for counselors to meet the varied needs of clients, along with the standardization state and local agencies require to ensure quality.
How Prime For Life is Changing Lives
From classrooms to communities, from prevention to personal change, Prime For Life is cultivating low-risk choices today to create flourishing lives tomorrow.
Instructor Courses & Training
Prime For Life helps people make informed choices about substance use and life habits that lead to happier, healthier, and more fulfilling futures.
Grounded in Research, Proven in Experience
Over the last four decades, our approach has evolved alongside new research and understandings, but our core remains the same. Help people reflect on their choices, understand risk clearly, and build confidence to live in alignment with what they value most.
Dedicated to Growth for Over 40 Years
Growth is rarely a straight line. It bends, it stretches, it pauses, and it always carries us forward. Prime For Life exists in that same spirit. Our work is rooted in the belief that every person has the capacity to grow toward a healthier, more fulfilling future.
The Latest News
09.01.2026
JSAD FastTakes: How much alcohol is really low risk?
Read research analyst Mark Nason’s latest publication in JSAD FastTakes! “How much alcohol is really low risk? Rethinking the guidelines” is a quick read on what makes low-risk guidelines effective […]
02.10.2026
2025 Prime Program Implementation Map
Prime For Life, Prime Solutions, and myPrime are in use across the United States and around the world! Below is a map of where our programs were found in 2025, […]
01.15.2026
PRI’s Low-Risk Guidelines: 2026 Update
We receive a lot of questions about our 0-1-2-3 Low-Risk Guidelines for alcohol and drugs, and we know our program instructors do too! Below is a link to recent responses […]
Testimonials
Growth Starts Here.
