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Prime For Life 420

Prime For Life.
Addressing THC use.


What is Prime For Life 420 ?

The 420 program uses Prime For Life® concepts to explore the risks around THC use specifically, and around alcohol and other drugs too. It provides a judgment-free way of understanding how problems develop, what we can do to prevent them, and why sometimes we need help.

As marijuana becomes more widely legalized in the United States, most of us are hearing more about it in our communities, media, and politics. Much of what we hear might make marijuana sound "safe" or "low-risk." But is it? Prime For Life 420 helps answer this question.


Who Is It For?

Prime For Life 420 is for those court-ordered to attend a marijuana-specific program. It addresses issues like:

  • Is marijuana addictive?
  • Can problems happen from marijuana impairment?
  • It’s legal and it's natural, so what’s the big deal?

Prime For Life 420 can also be useful for selective prevention groups, for persons who have THC problems among their family or friends, or for those with a low risk perception or curiosity about marijuana and/or other drugs.


How Does It Work?

What We Teach
How We Teach It

Three learning units:

  • Exploring Unit: Examines the perception of personal risk
  • Reflecting Unit: Illustrates the progression toward addiction and allows participants to assess where they might be on that path
  • Protecting Unit: Guides preparation for personal change

Through an easily accessible, media-rich presentation that guides instruction and engages audiences using:

  • Images
  • Animations
  • Videos 

Research and insights based on more than 1,800 studies conducted over the last 75 years around the globe

With persuasion and motivational protocol, utilizing principles and processes consistent with Motivational Interviewing and the Transtheoretical Model

Specific guidance regarding personal choices, the management of resistance, support for change, and a plan for success

Emphasizing the role of empathy and the importance of collaboration

Activities that are to be completed during sessions, utilizing workbooks required for all participants

Presenting carefully selected information in a non-judgmental way which provokes new thinking and provides individuals with a solid basis for making decisions about their own alcohol and drug use

Keys to Success


The Prime For Life 420 experience is led by a certified instructor, and certification in any version of Prime For Life allows an instructor to deliver all versions of the program. Additional training is not required to instruct the 420 program, but PRI coaching is available. Effectiveness also requires fidelity and we measure fidelity among instructors with our expert-designed quality assurance tool, MovingForWarD.


PRI supports instructors with ongoing toll-free program assistance, web support, webinars, media-rich online manuals, and customizable instructor dashboards filled with resources.



Prime For Life 420 is a recent variation of the tried and true Prime For Life program and anecdotal reports indicate it works equally as well. The PRI research team is committed to collecting data to show its effectiveness and we look forward to sharing those results with you in the future. Review Prime For Life outcomes here.

In the meantime, one thing is clear: After experiencing Prime For Life or Prime For Life 420, participants’ understanding of personal risk changes. They walk away knowing that their choices – whether about alcohol, THC use, diet and exercise,or anything in between - matter.

I am really liking this 420 program because the people I serve like it. They have fun and they leave a different person!


Get Started

Want to learn more about the benefits of this program? Email our VP of Programs or call us at 1-800-922-9489.